Handbook of business practices and growth in emerging markets
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812791771
Date de publication :
26 oct. 2009
Langue :
Anglais
Pays d'origine :
Singapour
Describes the business environment, organizational culture, consumer behavior, financial investment climate, and examples of best practices in emerging markets. This work covers the major functional areas of business - marketing, strategy, operations and finance - in various continents.