Chinese multinationals
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812835000
Date de publication :
23 oct. 2008
Langue :
Anglais
Pays d'origine :
Singapour
Examines the rise of Chinese companies in international markets. This book provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization, and human resource management.