Economics and management of competitive strategy
Auteur :
Spulber, Daniel F
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812838469
Date de publication :
18 juin 2009
Langue :
Anglais
Pays d'origine :
Singapour
Provides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.