Future of service post-covid-19 pandemic, volume 2, the: transformation of services marketing
Éditeur :
Springer Verlag, Singapore
ISBN :
9789813341357
Date de publication :
11 févr. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.