Understanding business strategy: confusion and consensus
Auteur :
Iruthayasamy, Lourdesamy
Éditeur :
Springer Verlag, Singapore
ISBN :
9789813365445
Date de publication :
8 mars 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
The confusion and consensus in strategy are highlighted.While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles.