Communication and knowledge transfer: theories and cases in journalism, public relations and advertising
Auteur :
Lee, Seow Ting / Lee, Seow TingCheng, I-Huei,
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814271028
Date de publication :
30 nov. 2015
Langue :
Anglais
Pays d'origine :
Singapour
Presents theories of knowledge management and communication to examine the goals, functions and effects of knowledge management on journalism, public relations, and advertising. Through numerous case studies, this book investigates the critical inter-relationships between communication and knowledge creation in theory and practice.