Global business strategy: asian perspective
Auteur :
Moon, Hwy-chang
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814273190
Date de publication :
23 mars 2010
Langue :
Anglais
Pays d'origine :
Singapour
Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.