Handbook of research in mass customization and personalization (in 2 volumes)
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814280259
Date de publication :
5 janv. 2010
Langue :
Anglais
Pays d'origine :
Singapour
Mass customization (MC) has emerged over the years as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. This title collects the research and practical experience that presents the thinking on how to make mass customization work.