Consumer behavior, branding and counterfeiting
Auteur :
Bian, Xuemei
Éditeur :
Bian, XuemeiMoutinho, Luiz,
ISBN :
9789814287036
Date de publication :
31 août 2010
Langue :
Anglais
Pays d'origine :
Singapour
Counterfeiting, which has emerged as a global phenomenon, has arisen due to economic liberalisation, the changing nature of society and various competitive structures. This book aims to bring together the three areas - counterfeiting, branding and consumer behaviour - within a robust methodological and statistical modelling framework.