National basketball association, the: business, organization and strategy
Auteur :
Jozsa, Jr, Frank P
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814313902
Date de publication :
26 oct. 2010
Langue :
Anglais
Pays d'origine :
Singapour
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective.