Inside real innovation: how the right approach can move ideas from r&d to market - and get the economy moving
Auteur :
Fitzgerald, Eugene A / Wankerl, Andreas / Schramm, Carl
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814327985
Date de publication :
3 nov. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
540 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.