Case studies in japanese management
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814340878
Date de publication :
3 oct. 2011
Langue :
Anglais
Pays d'origine :
Singapour
Provides an opportunity for corporate strategy analysis within a Japanese context. This textbook regroups case studies to decorticate key concepts in Japanese management. It also includes over 11 cases that depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, and crisis management.