Marketing management in geographically remote industrial clusters: implications for business-to-consumer marketing
Auteur :
Tesar, George / Bodin, Jan
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814383059
Date de publication :
22 janv. 2013
Langue :
Anglais
Pays d'origine :
Singapour
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.