Optimal investment and marketing strategies
Auteur :
Murynets, Ilona
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814383264
Date de publication :
27 janv. 2012
Langue :
Anglais
Pays d'origine :
Singapour
Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.