Multimodality, social media and university branding: a social semiotic approach
Auteur :
Li, Enyao
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819220472
Date de publication :
28 oct. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book presents a social semiotic analysis of Chinese universities’ identity construction on Weibo within the framework of register typology, which differentiates seven primary types of socio-semiotic processes.