Riding the national wave: theory and practice of guochao brand building in china
Auteur :
Ye, Weiling
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819222735
Date de publication :
19 févr. 2027
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
The book adopts a systematic approach to examining the evolution of Guochao, provides a comprehensive exploration of the development of Guochao as a social and consumer phenomenon over the past 20 years, offering insights into the market trends and unique characteristics of typical industries.