Digital consumer behaviour in malaysia: theories, insights, and applications
Auteur :
Kamarulzaman, Yusniza / Hashim, Nor Hazlina
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819229512
Date de publication :
8 nov. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.