Renewal and expansion: a practical guide to sustainable growth for b2b and saas enterprises
Auteur :
Tian, Junsong / Chen, Jacky Jianrong
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819237876
Date de publication :
3 sept. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances.