Original brand manufacturing business model
Auteur :
Park, Young Won / Shin, Geon-Cheol / Lee, Kyung-Soo
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819502523
Date de publication :
2 sept. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets.