Sales and service digital transformation: the arrival of crm3.0 era
Auteur :
Yang, Jun
Éditeur :
Springer Nature Switzerland AG
ISBN :
9789819659609
Date de publication :
25 juin 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises.