Global communication: planning global pr campaigns
Auteur :
Slutskiy, Pavel
Éditeur :
Springer Nature Switzerland AG
ISBN :
9789819675821
Date de publication :
6 juil. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics.