Postcolonial marketing communication: images from the margin
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819702879
Date de publication :
9 mai 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.