Decoding digital consumer behavior: bridging theory and practice
Auteur :
Pellegrino, Alfonso
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819734535
Date de publication :
4 juil. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.