User-driven cross-border e-commerce platform competition and policy analysis
Auteur :
Xiong, Li / Wang, Houcai
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819738342
Date de publication :
4 oct. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes.