Contemporary business research in the islamic world: proceedings of the 14th global islamic marketing conference, september 2023
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819753994
Date de publication :
23 sept. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions.