Sharing economy platforms: a casebook for understanding multiplayers in sharing economy platforms
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819754038
Date de publication :
15 oct. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. What's behind the rise of this new sort of economy? Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.