Character merchandising: protection under ip laws
Auteur :
Mahalwar, Vandana
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819756278
Date de publication :
1 sept. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.