Unpacking micro-influence within the australian creative sectors: a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers
Auteur :
Harrison, Lisa
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819759132
Date de publication :
1 oct. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.