Construction of corporate identities by chinese and american airlines on social media, the: a cross-cultural multimodal study
Auteur :
Hua, Ying
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819761876
Date de publication :
18 oct. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.