Teaching business concepts by the use of deliberate metaphors
Auteur :
Guo, Anqi
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819797806
Date de publication :
15 janv. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons.