Value realization in the phygital reality market: consumption and service under conflation of the physical, digital, and virtual worlds
Auteur :
Huang, Lin / Gao, Biao / Gao, Mengjia
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819941315
Date de publication :
11 août 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.