Cultural and social influences on consumer behavior: uncertainty avoidance, rituals, and external threats
Auteur :
Wang, Xuehua
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819961825
Date de publication :
4 oct. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.