Social influence on digital content contribution and consumption: theories, empirical analyses, and practices
Auteur :
Ma, Xuejing
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819967391
Date de publication :
30 sept. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.