Successful social activism and unintended market emergence: the fight over foot health and fashion in japan
Auteur :
Miura, Sayako
Éditeur :
Springer Verlag, Singapore
ISBN :
9789819992904
Date de publication :
19 mai 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.