Golden pitch, the: how celebrities and influencers shape the way we think, feel, and act
Auteur :
Laham, Martha
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9798216197447
Date de publication :
7 janv. 2027
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Explores the power of celebrities and influencers to sway consumer choice and public opinion, at a time when organizations spend billions using their profiles to sell products, politicians and causes.