Strategic copywriting: how to create effective advertising
Auteur :
Applegate, Edd
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9798881806774
Date de publication :
27 nov. 2025
Dimensions :
25,2 x 17,6 x 2,0 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.