Consumer insights handbook, the: using audience research to make smart decisions
Auteur :
Coombs, Danielle Sarver
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9798881807474
Date de publication :
9 juil. 2026
Dimensions :
25,2 x 17,8 x 2,2 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.