Book of eastbay, the: two friends and the catalog that changed the sneaker business forever

Auteur : Juedes, Art / Gering, Rick
Éditeur : Harvard Business Review Press
ISBN : 9798892790697
Date de publication : 14 avr. 2026
Dimensions : 23,5 x 15,6 cm
Format : Cloth over boards
Langue : Anglais
Pays d'origine : USA

This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalogue, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids.

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