Blue ocean strategy, enhanced edition: how to create uncontested market space and make the competition irrelevant
Auteur :
Kim, W. Chan / Mauborgne, Renee A.
Éditeur :
Harvard Business Review Press
ISBN :
9798892793087
Date de publication :
18 août 2026
Dimensions :
23,5 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.